Thursday, November 14, 2013

Social Media Recruiting

 
 
 

Over 90% of companies use some sort of social media as a recruiting tool. LinkedIn, Facebook, Twitter, YouTube, Google and Skype are all used for recruiting and interviewing with regularity, so sharpening your presentation skills over these platforms is essential. On a daily basis I use my cell phone to call, text and message through LinkedIn and Facebook to set interview times and locations, answer interview questions and communicate on the status of jobs and applications. At any given time of the day, I have multiple social media platforms open on both my cell phone and laptop to search for our next hire. I am capable of taking a candidate through the recruiting, interviewing and hiring process almost completely through social media and online sources.

We, recruiters and hiring managers, understand the importance of being able to reach candidates as well as moving them through the hiring process quickly. We are competing with other employers for the top talent in the industry on a daily basis, so making sure that we are visible and our presentation is sharp is very important. Receiving an email, online message or advertisement is often the first contact a candidate gets from an employer. The same holds true for the candidate. How you present yourself on paper or social media can be interpreted as a direct indication of how you may perform in the workplace. The old saying “You never get a second chance to make a first impression” is never more evident than it is now and the “social media first impression” is out there for everyone to see over and over again. Imagine walking on to a stage with the top 100 hiring managers in your city and you say into the microphone “I was soooo drunk last night that I made a fool of myself in front of the whole university!” Chances are you will not get one interview. Chances are those 100 hiring managers each know 50-100 other hiring managers and word spreads very quickly. Your first impression is made online before you even know it.

Here are a couple of things to remember when you are applying and interviewing for jobs.
  • Misspellings on your resume, LinkedIn profile, etc. are commonly critiqued by hiring managers and may impact their choice between you or another candidate with the exact same skill set. Good spelling can translate to credibility.

  • Spell check may help to spell a word correctly, but you still need to know which word to use (their/there/they’re or to/too/two etc). Correct grammar is also just as important.

  • Recruiters use text messaging for convenience and as a way to get in touch with a candidate. Use the same spelling, punctuation and format that you would use in your resume when responding – it will help eliminate confusion and comes across more professional.

  • Be careful of what you post on social media – those pictures and comments have a way of finding themselves in front of hiring managers and decision makers. You never know who will see them.

Chris Maxwell is a Sr. Recruiter and Assistant Vice President for Bank of Albuquerque, Bank of Arizona, Colorado State Bank & Trust and BOK Financial. He has 7 years of online recruiting and specializes in sourcing for branch banking managers and bankers.

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